The buzz on Buzz? Mobile integration looks amazing

When I first heard about Google Buzz I was of two minds - "its from Google so it is important", but also "another social network, yawn".

But then I watched this video (via the somewhat ad-overloaded ) from Google describing how Buzz will work with Mobile phones, and it looks a LOT more interesting.

Here's the video, just under 2 minutes:

What do you think?